Americans spending more than ever on prom | News

By Cyreia Sandlin

It's considered a rite of passage for teenagers across the country, and this year, parents are dropping big bucks for the big night.

According to a survey conducted by Visa, prom spending is up 33 percent this year. American families will spend on average $1,078 for each child attending prom. This number is up from the $807 spent last year.

The survey results show how various factors, including geographic location and income, impact how much parents spend. Parents in the northeast will spend the most, followed by southern families, western families, and midwestern families.

Perhaps the most surprising statistic from the survey is how much a family bringing in between $20,000 and $30,000 per year is willing to spend. These families are expected to drop a whopping $2,635 for each child.

BleuBelle Bridal boutique in Savannah specializes in bridal gowns and formal wear, and manager Courtney Flood says teenagers have high expectations for prom night. She believes reality TV sensationalizes the event, which especially impacts young women's expectations.

She suggests picking one piece to splurge on, for example a dress, then finding creative ways to save money.

For tips on how to do that, click here.

To read more results from the Visa phone survey, click here.

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